The key to maximizing conversion of visitors into customers is simple - supplying the visitors what they need to buy. Achieving that isn't so simple but ACS business intelligence and reporting services can help achieving it better than any other enterprise eCommerce platform
ACS gives you site analytics integrated with all major analytics platforms like Google, WebTrends, Omniture etc. and built-in eCommerce transactional reporting features that enable analysis of what your visitors' are viewing and purchasing.
ACS reports are comprehensive and meet the most advanced needs, but are simple enough for the novice with instantly familiar navigation and export features
ACS delivers business intelligence that enables the online retailer to determine what efforts are generating the most revenue.
Transactional reporting services and storefront site analytics can help you to determine:
eCommerce conversion rate reporting is essential to understanding the success of your ecommerce site, sales promotions, merchandizing, A/B testing and marketing programs. Conversion rate reports on the visits to your site that result in shopping cart and orders. ACS reporting services over time can help you determine how effectively your marketing and website are turning visitors into customers.
Most online businesses fail to give report analysis the attention that it deserves due to lack of integrated reporting that is managed using a robust reporting engine. Reporting allows owners, administrators and managers running an online business to easily see whether their business is performing well or not, and by analyzing reports they can see opportunities as well as areas that are in need of improvement.
Accurate and complete reporting is crucial to evaluation of business conditions and success in online retail.