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ACS Marketing and SEO Features

ACS has built-in support for highly effective marketing (integrated with Microsoft CRM), merchandizing and search engine optimization (SEO) features. ACS utilized SEOMoz tools and W3C XHTML validation tools to ensure that all generated HTML code is optimized and compliant to search engines like Google, Bing and Yahoo. ACS is loaded with powerful out-of-the-box SEO best practices including automated URL rewriting, tags, A/B Test support etc. The platform is also integrated easily with Google Analytics, Omniture or WebTrends for web analytics.

ACS's extensive merchandising capabilities encompass wish lists, gift registries, cross-sells/up-sells, product recommendations, product reviews, product substitutions, kitting, variant based SKUs and much more. All of the merchandising functionality is best-of-breed and can be easily and completely controlled through the Administration User Interface. ACS's superior searchandizing functionality, the best of any ecommerce platform vendor, is fully integrated with the product catalog and includes fully indexed, refined, proximity, category, parametric, filtered, natural and keyword search functions.

ACS provides companies with the online marketing tools they need to grow their business including paid and organic search, e-mail campaigns, all of which have real-time performance and ROI analytics

  • Multi Store, Multi Language, Multi Currency Marketing functions from a single platform
  • Integrated to Microsoft CRM Marketing Management Module
  • Search Engine Optimization
  • Paid Search Engine Marketing Integration
  • Virtual Affiliate Management for Marketing
  • Comparison Shopping
  • Cross-Selling
  • Online Lead Forms
  • E-mail Marketing
  • Campaign Tracking and Analysis
  • Referral, Lead Source, & Promotional Code Tracking
  • Web Analytics with Google, WebTrends, Omniture
  • Meta description batch processing at category and or product level
  • Navigation Control with Department Level Navigation Pages
  • Control Rendering, Anchoring of dynamic HTML pages
  • Custom and Controlled SEO URL Rewriting for all pages on the site
  • Allow external marketing agencies to manage your marketing campaigns through Microsoft CRM marketing campaign module
  • Highly effective promotions at Product, Category, User, Order, Price levels
  • Each Content, Brand, Category and Product can be configured with a title, keyword and description metadata for search engine optimization (SEO). A unique, spider-friendly URL is generated by the system that can be controlled
  • Dramatically increase the ranking of your site products in popular search engines such as Google, Bing & Yahoo
  • Non-technical business users can create complex store promotions with no programming
  • Targeted selling using multi-store, multi-language, multi-currency sites and channels
  • Merchandising SKUs can be displayed on product, category/department, brand, shopping cart, checkout and/or order receipt pages
  • Different categories/departments can be displayed using different content pages, allowing category promotions, marketing messages, top sellers and featured items to be displayed for each individual category/department
  • Recent Category and Product Views to improve SEO and Navigation
  • Shipping promotions and marketing with eShip
  • HTML Enhanced Email Templates for Email Notification and Marketing
  • Silverlight and Flash support for enhanced marketing effectiveness for Rich Internet Application (RIA) experience
  • Social Networking Support (Facebook, MySpace, Google, Digg etc.) using AddThis
  • Reward affiliated web sites and email partners for referring business to your store.
  • Affiliate commission rate can either be a fixed amount or a percent of the products purchased. e.g. $10.00 for each sale or 15% of the product total.
  • Comprehensive Affiliate and Partner reporting to show sales, and commission amounts due to the affiliate.
  • Marketing campaigns, Promotions, Customers, Orders, Shopping Carts, Wish Lists, Gift Registries can be tracked to affiliates
  • Comparison Shopping Support with Google Base/Google Product Search, Yahoo Shopping, NexTag, BizRate, PriceGrabber and PriceWatch
  • Live On Page (www.liveonpage.com) Integration
  • Related Products, Product Groups and Kitting, Customers bought this also bought, Top sellers, Add product listing to shopping cart and other content pages, Call for pricing etc.
  • E-mail product to a friend - Sends an attractive HTML E-Mail of the product details, link, storefront URL and price to the user's friend
  • Support for Price Levels such as List Price, Sale Price and Bulk Price etc.
  • Time bound Price discounts total minimum and maximum dollar amounts
  • Time bound customer/user discounts
  • All discounts can be an amount or percentage
  • Image gallery with automatic resizing and integration support for Scene 7 or Silverlight based Zooming